Luisa Fernanda Mazariegos Perez
“Never be limited by other people’s limited imaginations.”
Digital Marketing Specialist | Omnichannel Campaigns | Content & Analytics-Driven | Marketing & Business Strategy | MBA in Financial & Management Analytics
Luisa is a passionate Digital Marketing Specialist with expertise in omnichannel campaigns, content strategy, and data-driven marketing analytics. Originally from Mexico, she brings a unique perspective as an immigrant, combining professional excellence with a deep commitment to social impact, gender equality, and innovation in marketing.
At IWB, Luisa leads the IMI Immigrants Mentoring Platform, a program designed to help immigrants tap into experienced mentors across careers, business, and life. Through this platform, she connects newcomers with open resources, employment opportunities, and business guidance, empowering them to thrive in Canada’s professional and entrepreneurial landscape.
Luisa’s approach blends strategic marketing, mentorship, and community-building, making her a driving force behind initiatives that bridge experience, opportunity, and empowerment for immigrants.